The environmental degradation is a leading concern among all the sections of the society including the manufacturing sectors. The depletion of Amazon rainforests and melting of Polar ice caps are the result of human exploitation of the nature. The manufacturing industries have depleted the nature further. The result is that the nature is retaliating back and it is the man who is facing the brunt. The people are trying to save the nature in their own way.
All the merchandises that are traded in the market come in their unique packets. The package of the good adds to its attractiveness and durability. There are many products that are recognized by their unique packaging. The manufacturers are making an attempt to craft their packages in an eco friendly manner. The normal packing uses either plastic or paper. Use of these materials has many disadvantages which are long lasting and lethal. The plastic chokes up the drains and water bodies and clog them. It becomes fatal if they get entangled in animal’s throat. The processing of eco-friendly plastic becomes extremely expensive and hence mostly not preferred by the industries as the cost of production goes up incredibly. The paper or carton packaging is light and easy but it also degrades the nature immensely. The paper which is made from the pulp is an indirect plant product. The trees are hacked in a large number to fulfill the need of paper. To overcome these drawbacks, new techniques are used for packaging.
Newton, one of the leading running shoes manufacturers, has come out with an exclusive idea of packaging. They use post consumer recycled materials to do their packaging. The company has designed a molded carton made up of recycled waste. This carton engulfs the shoes in such a way that they prove better than the conventional packaging. There is no need to use tissue paper to keep it snug. To retain the correct shape of the shoes, the producers put paper balls inside the shoes. But Newton has instead put fabric shoe bag in each shoe. These bags are environment friendly and the customer can keep the shoe in it. Beside the shoe bag, they are also putting a pair of socks in each shoe which is a gift from the company for its customers.
This novel method of saving the nature will go a long way and will no doubts be beneficial to everybody .
