The last Action Sports Retailer show at San Diego Convention Centre experienced a decreasing footfall this year! Further more it is reported that the 14.4 billion industry is already under the clutch of a downturn in the business - decline in sales is predicted to reach as low as 25 per cent in this year. Particularly, the surfboard makers are expected to see a 30 percent to 40 percent fall because of the gradual reduction in the bulk purchases by most consumers. Already tattered with a surplus production from abroad, surfboard makers now observe huge fall in demands in the domestic market as well. (more…)
Archive for the ‘Apparel Industry News’ Category
The Sports Go Trendy With Fashion Apparels
The sports scenario has changed from drab competing grounds to fashion grounds. The sports apparels have undergone a revolution. The players sport the fashion statement on ground. The apparels that are worn by the players become the fashion statement and are followed by the commoner. For a long time, the dress codes for the players, especially women, were very austere. They were dowdy and skin concealers. The agility was restricted due to the dress that was worm. Slowly the severity declined and there was a requirement and demand of fashionable clothes for the players. (more…)
Fila to collaborate with James Blake on Men’s Apparel and Footwear Collection

Fila, one of the top sports brand recognized world over was established in 1911 in Italy. The designs are fantastic with attention paid both to comfort and style. Their products are endorsed by leading athletes and artists worldwide. Fila’s association with tennis in particular goes back a long way. It has various endorsement agreements with the top tennis tournaments of the world. Fila is also a sponsor of Tennis Tournament at Indian Wells, Sony Ericsson Open and Campbell’s Hall of Fame Tennis Championships. (more…)
Trends of Watches ‘09: Industrial Designs, Jewelry Styles
Watches have stood the test of time. Many a things have ceased to exist with the passage of time but a watch though it has gone through many a changes it is absolutely immortal. Ever since the first one was made it has seen many a changes. The New Year has just set in and the watch is seeing a new trend. Infact there are 2 very different styles in watches this year, one being the industrial kind and the other the jewelry style delicate watches. (more…)
Packaging Goes Green
The environmental degradation is a leading concern among all the sections of the society including the manufacturing sectors. The depletion of Amazon rainforests and melting of Polar ice caps are the result of human exploitation of the nature. The manufacturing industries have depleted the nature further. The result is that the nature is retaliating back and it is the man who is facing the brunt. The people are trying to save the nature in their own way. (more…)
A New Health Bonus for the Employees of New Balance
The health care is one of the most expensive expenditure of any employer. The social responsibility of the employer can sometime sucks him up. Therefore the modern boss tries to give best possible medical care at the least cost to his employees. The search has been on for long time to get a comprehensive health plan at reduced price. The health care took a new turn recently when two different business magnets came together to give a health bonus to the employees of New Balance. These two business houses are Marathon Health and New balance. (more…)
Back in the Business with a Bang!
With the recession hitting the global market, most of the companies in US are contemplating novel ways to increase their profit and cut down their losses. The approach and mode may be different but the aim is the same. Columbia Sportswear Company has a plan to mitigate their losses by opening a 1,147 sq ft store near the Alaska Airlines Counter at the Pocolumbiashoe1rtland International Airport which has about 25,000 footfalls everyday. This is for the first time that Columbia is venturing into airport location. (more…)
The Designer Green Shoes
Every year during the festive season, new collections of shoes are launched. This season the collection by Etnies is the one that will definitely stand out. This will be a new collection by Pierre Andre Senizergues, called the “Vent Doux” collection. It’s a French word meaning twenty two and is used when a rebel is chased by the police. (more…)



