The Baby Phat brand was founded by Kimora Lee Sampsons. In less than a decade Baby Phat positioned itself in the world of fashion as a premiere female hip hop brand. Attracted by a different type of funny name, celebrities, supermodels and taste makers began to wear the baby tees. With changing trend, sportswear became popular and Baby Phat sportswear shoes were launched for the entire family. Being an ex-model, the founder of Baby Phat, Mrs. Kimora Lee Sampsons understood the desire and demand of the women and girls and she started designing the products for them. So, expanding the business Kimora Lee and her husband, Russell Simmons (Phat Farm) designed classy and exclusive apparel and footwear lines for women. The product lines were based on their fashion and music roots that resonate with a wide section of young consumers.
Playful fashion was inspired by Baby Phat footwear with hip-hop roots – designing, eye-catching heels to shimmering sneakers for women and girls. Moreover, their products are highly affordable. Different materials are used for making the shoes such as leather, rubber, and suede etc. Also,the shoes are offered according to different heel types like Wedge, Platform, Stiletto, Flat, High, and Kitten and according to different toe types like thong, open, pointed.
They offer a wide range of footwear such as sandals, boots, clogs, loafers, mules and sneakers etc. Their shoes can be categorized as WOMEN'S BABY PHAT and KID'S BABY PHAT. Further, the Women's Baby Phat is sub-categorized as athletic inspired, Flats, Pumps and Heels, Thongs and Wedges. Just like it, the Kid's Baby Phat is also sub-categorized as Girl's Athletic Inspired, Girls Slides, Girls Thongs and Girls wedges. Their Women's shoes include Heir Mid Cap, Bonita 08, and Women’s Low Spirit etc.
Baby Phat shoes never disappoint any user. From sneakers to stiletto boots, their shoes are as edgy and glamorous as their clothing line. They make shoes especially for the women who are confident of their looks and want to be noticed, and like to discover the diva within. Fun and often affordable, they combine urban edginess with celebrity chic, for a style that is glamorous
