The running shoes worn by the famous athletes Harold Abrahams and Eric Liddel in the 1924 Summer Olympics, featured in the movie Chariots of Fire was designed by none other than Reebok Shoes Company. The Reebok was formed in the year 1895 by Joseph William Foster in Bolton, Lancashire. It was then known as J.W. Foster and Sons Limited. Reebok International Limited is a German based manufacturer of Athletic footwear, apparel, accessories and a subsidiary of Adidas AG. Reebok has spread footwear and Apparel factories in around 14 and 45 countries respectively, capturing a huge market share.
In 1980’s, Reebok Shoes was known for designing stylish yet comfy sportswear for aerobic, fitness and tennis players. Today, with the changing trends, Reebok Shoes continues to hold the markets and standout the competitors by the implementation of advanced techniques and creative designs. In 1982, Reebok got acclaimed recognition for launching the Freestyle Athletic shoes, designed especially for women. Reebok Shoes freestyle is famous universally for its style and comfort, worn as sportswear and as well casual wear on streets. Even Today, Reebok’s Freestyle is well known with cheerleading, aerobic dancing, the gym and many loyal customers.
Some of the Shoe Models from Reebok are:
- Classic
- Ex-O-Fit
- Freestyle
- The Pump
- Reebok DMX
- Reebok Princess
- DGK
- Fish Fry
With the increasing success of Freestyle for women, Reebok launched the well known athletic shoes for men known as Ex-O-Fit. It is similar to freestyle with low-top and hip-hop version but Ex-O-Fit has one strap unlike Freestyle hi-top with two Velcro closure Straps. Reebok Pump line was introduced in the early 1990’s which was designed with special features such as an air bladder, inflated by means of a small pump integrated into the tongue of the shoe, to fit properly to the wearer’s ankle. Apart from getting famous among the athletes for its fast pace without injury, it is becoming a popular fashion element. Reebok Classic trainer was a popular brand among the youth in UK for its leather upper with clean, simple and straight forward design. Similar to Stablemate Freestyle.
The Reebok Princess is a simplified athletic sneaker. Reebok Princess is popular among cashiers, check out girls, and showcased in big departmental stores, malls and so on. At Reebok, passion, creativity and innovation combine to create its unique culture. Fresh ideas are encouraged and the company strives to achieve team and personal goals every day. Dedicated to change and continuous improvement, Reebok Shoes is continually moving forward and introducing the latest working practices. The company has a deep-felt commitment to operate in a socially responsible way and it stands for human rights throughout the world. In April 2004, Reebok's footwear division became the first company to be accredited by the Fair Labor Association. In 2004, Reebok Shoes also became a founding member of the Fair Factories Clearinghouse, a non-profit organization dedicated to improving worker conditions across the apparel industry.
