The Heelys is a reputed shoe manufacturing company, invented and patented in 1998 by Adams. Heelys Shoes manufacture high performance shoes which enable users to roll on the road very smoothly. It is possible by featuring a single stealth wheel fitted on the heel of the shoe. These shoes are very light in weight and have a luxurious look. These shoes are very useful to the athletes as they can walk, run and even shift to a roll at any moment. Due to its dual feature, they can be used as casual footwear by removing the wheels. The Heelys shoes are spread nationwide and in 50 countries around the world by providing sporting goods with special designs.

The Heelys shoe users can perform tricks such as soft braking with its expertise braking system. The soft braking is the process of lowering the front section of rear foot gently, to increase friction and slow to stop. It is better to wear protective gear while wearing Heelys shoes such as helmets, wrist guards, knee pads etc, so that the users can reduce the chances of injury. The different models in the shoes are double wheel, single wheel and grinding. In this Single wheel is usual one, double wheel model has two wheels at the front and rare of the shoes. Another model is grinding which is featured by a nylon plate for grinding rails and benches etc.

There are different types of Heelys shoes which can be fitted to the heels such as Original, Fats, Mega, Big Deuce and Mack. The Original Wheel is earlier model produced by Heelys Shoes. Fats wheel is wider than Original, thus it is feasible for maintaining balance. Fats are used by earlier Heelys models, including the suspension-furnished Reflex model. Double wheel models also use these wheels. Another model Mega wheel is heavier and bigger than Fats. It raises the profile and weight of the shoe moreover, the chances of getting stopped by cracks due to their size when using this Heelys Mega shoe wheels. Mega wheels use standard-sized skateboard bearings. Finally, the Heelys Big Deuce model consists of two rolling surfaces with a cavity between them.

The Heelys shoes are easy to maintain by following some small instructions. They are safer than bicycles, skateboards, scooters and inline roller skates. Its products are very innovative and available in attractive designs, marketed and distributed world wide. The main differentiator between Heelys shoes and other footwear is its unique combination of fun and style.