The American businessman Jeremy Stubblefield launched Avia, the shoe company in the year 1979 in Oregon. Avia in Latin means to "Fly" and that is exactly what the shoes were expected to do. They aimed at providing the athletes or the players with comfortable footwear that let them excel or come out with flying colors in whatever sports they pursued. The entrepreneur and his son were instrumental in designing the first Avia shoes that took the footwear industry for athletes by storm. With dedicated efforts from the duo, it soon rose to new heights and went on to become the market leader, in no time. The year 1987 saw the brand being taken over by the shoe giant "Reebok". The Avia Shoes was later on sold to the American Sporting Goods Corporation.
They cater shoes to both men and women. It has been the first choice of several athletes and top league players in the world over. Avia Shoes is the world-renowned brand that is known for its high quality shoes manufactured specially to cater to the needs of athletes. They use state-of-the-art technology for making these highly durable shoes and to see the athlete through those very tough challenges.
They use the superior technology like the "Anatomical Cradle" which ensures that the shoes are designed taking into consideration the basic anatomy. The shoes thus, provide proper support and stability with the cup like shape. User's feet are firmly secure in the Aviva shoes leaving no room for movement and injury. The good cushioning that it offers absorbs the impact, preventing any kind of injury. The ARC SUPREME technology used while designing the shoes helps in shock absorption and offers stability. The Avia Archrocker technology is employed in making the shoes, which provides the right support in midsole so that the users can go on for long hours without getting tired. The Durapontex insole provides a soft lining that offers supreme comfort.
The Avia shoes offer high flexibility, which allows the user to perform his best every single time. The shoes are very comfortable and the technology used ensures that the user has a wonderful experience, making the shoes highly irresistible. The shoes are made of the best quality material that makes it extremely comfortable. Avia shoes are designed to ensure that one can give his best without having to worry about one's feet. The shoe has a reflective area that provides some degree of visibility during low light conditions thus, catering to the safety aspects. The ortholite insole lets the feet breathe and keep them dry. The insole is manufactured with an anti-odor and anti-bacterial feature making it perfectly comfortable and safe. All the Avia Shoes are made with sturdy material to last through tough times. It can rightly be termed as shoes that mean business.
