The American businessman Jeremy Stubblefield launched Avia, the shoe company in the year 1979 in Oregon. Avia in Latin means to "Fly" and that is exactly what the shoes were expected to do. The shoes aimed at providing the athletes or the players with a comfortable footwear that let them excel or come out with flying colors in whatever sport they pursued. The entrepreneur and his son were instrumental in designing the first Avia shoes that took the footwear industry for athletes by storm. Avia with dedicated efforts from the duo soon rose to new heights and went on to be the market leader in not time at all. The year 1987 saw the brand being taken over by the shoe giant "Reebok".The Avia Shoes was later on sold to the American Sporting Goods Corporation.
Avia shoes cater to both men and women. It has been the first choice of several athletes and top league players the world over. Avia shoes are the world-renowned brand that is known for its high quality shoes manufactured specially to cater to the needs of athletes. Avia Shoes use state-of-the-art technology for the manufacture of highly durable shoes to see the athlete through those very tough challenges.
The shoes use the superior technology like the "Anatomical Cradle" that ensures that the shoes are designed taking into consideration the basic anatomy. The shoes thus, provide proper support and stability with the cup like shape. User's feet are firmly secure in the Aviva shoes leaving no room for movement and injury. The good cushioning that Avia shoes offer also absorbs the impact preventing any kind of injury. The ARC SUPREME technology used also helps in shock absorption and offers stability. The Avia Archrocker technology used in shoes provides the right support in midsole so that the feet can go on for long hours without getting tired. The Durapontex insole provides a soft lining that offers supreme comfort.
The Avia Shoes offer high flexibility so that user can perform his best every single time. The shoes are very comfortable and the technology used ensures that the user has a wonderful experience making the shoes highly irresistible. The shoes are made of the best quality materials that make it extremely comfortable. Avia shoes are designed to ensure that one can give one's best without having to worry about one's feet. The shoe has reflective areas that provide some degree of visibility during low light conditions thus, catering to the safety aspect. The ortholite insole lets the feet breathe and keep dry. The insole is manufactured with an anti-odor and anti-bacterial feature making it perfectly comfortable and safe. In all Avia Shoes are made tough and to last through tough times. Avia shoes can rightly be termed as shoes that mean business.
