Adidas is a second largest sportswear manufacturer in the world. Adidas Shoes Company was named after its founder Adolf Dassler. Dassler started manufacturing shoes in the 1920s, with the help of his brother, Rudolf Dassler, who later formed the other shoe company PUMA AG. Later, it was registered as Adidas AG, 'Adi' from Adolf and 'Das' from Dassler on August 18, 1949. Since 80 years, Adidas Group is a part of sports world by manufacturing sports footwear, accessories and apparel. Now, they are the global leaders in sporting goods industry, offering a wide range of products which are available almost all over the world. The current mainstream marketing slogan of Adidas is "Impossible is Nothing". Their shoes are available for both men and women in a wide variety of splendid collections with different surfaces, made of high quality material. They abide by the strategy of strengthening their brands, improving its competitive position and financial performance.
Major brands of Adidas shoes:
Adidas : Footwear, apparel, and hardware such as bags and balls
Reebok : Footwear, apparel and hardware
Rockport : Footwear
TaylorMade-Adidas Golf Equipment : metalwoods, irons putters, golf balls, footwear, apparel and accessories
With the famous shoe brands built for sports and sporting lifestyle, the Adidas Group has become the global leader in the sporting goods industry. They are completely consumer focused, innovative, and design leaders. The quality, look, feel and image of Adidas products is improving continuously. They always emphasize on exceeding the expectations of their consumers by providing maximum value for its products. They bring products into the market which can support athletes of all skill levels, to achieve great performance. As a global organization, Adidas group upholds its social responsibility by not only taking all the environmental measures but even rewarding its employees and shareholders financially. Treating employees fairly is the main priority of Adidas. They announced the Consolidation of Adidas and Reebok brands’ U.S. Apparel and Footwear Distribution Centers in New U.S. locations by fall 2009.
Their shoes are manufactured for many types of sports such as soccer, tennis, running, cycling, and golf, to name a few, and are trusted by many famous players. Adidas Barricade tennis shoes are recommended by Martina Hingis, Marat Safin and Jan Michael Gambill. To prevent feet from rolling over when players stretch for a shot these shoes have a molded plastic torsion bar that extends from the outsole to the lateral side of the upper. This Adidas Shoe model is available even for men and it features a synthetic leather upper with metal ghillies, lightweight, breathable metal mesh and double stitching in the forefoot.
